From its spectacular shorelines, breathtaking landscapes and diverse wildlife to ancient cultures, colonial cities and rich traditions, Mexico has endless tourist attractions and something for everyone.

In addition to its world-famous Caribbean and Pacific beaches, Mexico offers historical and cultural trips, community tourism, ecotourism, gastronomic tourism and extreme sports such as caving, mountaineering and hang gliding; sailing, fishing and diving, golf and spas, among others. The hospitality of the Mexican people is legendary and accommodation options range from ultra luxurious resorts to historic haciendas and thatched cabañas.

Tourism already generates more than two million direct jobs and many more indirectly and is a major revenue earner for the national economy, accounting for 8.4 percent of the GDP in 2012 (source: SECTUR). Given its many charms, its location, climate and a reputation for hospitality and excellent service, Mexico has the potential to become one of the world’s tourism powerhouses.

Not surprisingly, the government has made the sector a national priority. In May, President Peña Nieto announced investments to the tune of $180 trillion pesos in tourism infrastructure as part of the National Development Plan (2014-2018). Expanded air and road networks will also facilitate internal travel.

The Bank of Mexico reported that the country welcomed 9.46 million international visitors in the first four months of 2014, a 17.6 percent increase on the same period in 2013. Revenue from tourism stood at approximately US$5.76 billion dollars.

The latest statistics released by the Cancun Hotel Association show that the numbers of visitors to Cancun and Puerto Morelos in April increased 20.1 percent when compared to April 2013. A total of 1,740,491 visitors was recorded for the period January to April, 9.6 percent up on the same period last year. The Riviera Maya reports a similar increase and both destinations expect a bumper summer period with occupancy levels at 95 percent.

Endless discoveries await visitors to Mexico. Advertising campaigns celebrate the country’s diversity and reveal its landscapes, communities and colorful festivals, showing that there’s so much more to discover beyond its beautiful beaches.